Top 10 Most-Read Articles on CXL in 2016

《Top 10 Most-Read Articles on CXL in 2016》

Every year we publish a list of most read articles on CXL that were published that year. The following 10 new posts got the most pageviews in 2016.

Starting from number 10 and moving up:

#10 7″ retargeting case studies that boost your current campaigns>

You already know retargeting works. But what if you’re doing it all wrong?

#9 The” conversion rate that actually matters in mobile apps>

App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers.

#8 This” i believe thoughts for life>

When I turned 36, I wrote down 25 TIBs – things I believe to be true.

#7 How” to increase perceived value charge more>

We have a huge opportunity to influence how people feel – how they perceive our product’s value.

#6 Google” analytics health check: is your configuration broken>

90% of Google Analytics configs are broken. Probably yours too.

#5 F-Patterns” no more: how people view google bing search results>

We conducted a new eye tracking study to find out.

#4 6″ user onboarding flow examples critiques>

Proper user onboarding leads to more money in the bank.

#3 A” crash course on a testing facebook ad campaigns>

Spending the time upfront to perfect your testing process / structure will go a long way.

#2 12″ google analytics custom reports to help you grow faster>

The most actionable, useful data is concealed and it can only be revealed through custom reports and segmentation.

#1 Survey” design choosing survey response scales>

How you design a survey or a form will affect the answers you get.

Other important things we published this year

Here are my 3 personal picks based on the impact.

#1 PXL:” a better way to prioritize your tests>

Introducing our new framework for prioritizing tests.

#2 Original” research studies>

We published a ton of original studies this year which was a lot of fun and a lot of insight.

#3 The” state of conversion optimization report>

In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space.

Watch out for the 2017 report soon.

Non-blog related highlights of the year

#1 by far: the launch of CXL” institute>

This has been huge for us, and it will be huge for the industry as a whole too. Big plans, big growth. High impact.

#2: Our annual events CXL Live and Elite Camp. 

Registration for CXL” live is open>!

#3: Releasing our conversion-focused” ux guidelines for>

If you have high transaction volume, you get tons of A/B testing ideas from our research-based guidelines.

If you run a low traffic website and can’t do A/B testing yet, you’re most likely better off by implementing all of these right now.

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