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How To Use Priming To Improve UX

《How To Use Priming To Improve UX》

Watch this trailer” of the hateful eight>, and then fill in the blanks:

K I _ _

Because of priming, you’re most likely to spell k-i-l-l because of the violent images in the video clip. You’re highly unlikely to fill in the blanks to spell k-i-s-s or k-i-n-d, or anything else really.

Priming is a popular strategy to influence human behavior, and it’s one that has been studied extensively for quite a while.

What Is Priming?

Priming is “an implicit memory effect in which exposure to one stimulus influences the response to another stimulus.”

In other words, priming takes implicit (not totally conscious) memories or associations and uses that to influence the response to something else, either related or not. Your previous ideas about the construct of a camel allow you to finish this sketch before it’s actually finished:

《How To Use Priming To Improve UX》
Image” source>

Perhaps the most widely known (and hotly debated) priming study was published” by john bargh in>. If you’ve read Malcolm Gladwell’s Blink, you’ll recognize the setup:

Researchers primed participants with a list of words associated with stereotypes of elderly people: Florida, old, lonely, grey, selfishly, careful, sentimental, wise, stubborn, courteous, bingo, retired, wrinkle, rigid, traditional, conservative, knits, dependent, ancient, etc. The control group was given a list of neutral words. What they found was that the participants that were given the elderly-associated words actually walked slower when leaving the experiment than did their control group peers.

Another experiment by Bargh” found that participants> who had been primed with words related to rudeness were more likely to interrupt the experimenter.

There are several types of priming, a few of which are more specifically related to growth and optimization.

Types of Priming

Here’s a list of the different types of primes (as put together by changingminds.org):

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