Your product is so similar to 2 or 3 major competitors in the market that you wonder why people even chose you in the first place.
What you sure as hell don’t have is a value” proposition> that effectively communicates how you’re different right up front.
This week, I review LanderApp.com,” a saas company that allows you to your own landing pages.>
When I look for key differentiators I’m looking for:
- A clear explanation of who the product is for
- How it is different from all the alternatives out there
- A real reason why I should purchase from you vs everyone else
Click to watch this 7 minute review:
- It%E2%80%99s” a customer development problem not conversion>
- How” we grew conversions by rethinking our design strategy>
- How” to identify your online target audience sell more>
- Useful” value proposition examples how to create a good one>
Click Here For The Slideshow